The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication

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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: a€c Conceptual foundations, a€c Institutional and organizational dimensions, a€c Implementing strategic communication, and a€c Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.... Business Ethics: A European Review, Journal of Modern Accounting and Auditing, and Corporate Communications. Simon MAcberg Torp, PhD, is dean of the Faculty of Humanities at University of Southern Denmark. ... Rebecca Weintraub, PhD, is a clinical professor of communication at the Annenberg School for Communication and Journalism, University of Southern California ( USC) in Los Angeles.

Title:The Routledge Handbook of Strategic Communication
Author: Derina Holtzhausen, Ansgar Zerfass
Publisher:Routledge - 2014-11-20

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