No B.S. Direct Marketing

No B.S. Direct Marketing

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This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.It will be the start of a single, focused sales presentation leading to a decision, response, or purchase instructions, and an actiona€”just like a print ad. To see real mail-order advertising, you need to assemble a diverse assortment of magazines in which many highly ... As of this writing, mail-order companies running full-page classic, pictorial ads include the Jitterbug Phone, Sleep Number Bed, and theanbsp;...

Title:No B.S. Direct Marketing
Author: Dan Kennedy
Publisher:Entrepreneur Press - 2013-04-01

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