Managing Customer Value
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.Managers at Ford use the value equation V = F/C (value = function over cost). ... And why does Chrysler Corp. require 59 different minivan wiring-harness options ? ... To date, 5, 000 cost-saving ideas have been identified and about 2, 000 will be incorporated in cars by the end of this year a amounting to $1 billion in savingsanbsp;...
| Title | : | Managing Customer Value |
| Author | : | Bill Dodds |
| Publisher | : | University Press of America - 2003 |
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