Flying Off Course

Flying Off Course

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In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as: * the factors affecting airline costs * the problems of pricing * airline marketing and product planning * the impact of United States deregulation * European air transport after 1992 * the crisis in airfreight; and the economics of charters. Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.Aircraft scheduling decisions, maintenance planning, advertising and sales campaigns, the opening of new sales offices are among the many decisions which ultimately are dependent on these shorter-term forecasts. There are in addition aanbsp;...

Title:Flying Off Course
Author: Rigas Doganis
Publisher:Psychology Press - 2002

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